We partnered with Phantom for the alternative marketing campaign for the film Bhavesh Joshi Superhero, for which we created 16 stories and 2 videos featuring real-life superheroes in the city.


In 2012, Bhavesh Joshi and his friends, like a lot of teens, start their own YouTube channel. But this is no ordinary teen channel. It’s called Insaaf and the gang use it to highlight injustices they see everywhere. Beginning with their building complex, they document their locality, their suburb and the city they live in.

They call themselves the Insaafers. They’re doing what they can to make their world a better place. As the Insaafers wait for their story to be told in the upcoming film Bhavesh Joshi Superheroes – they want to tell the stories of fellow Insaafers. 

So, meet the real life superhero squad of Mumbai city – Insaafers who walk amongst us. Because heroes aren’t born, they’re made.

Who do you think deserves an #insaafpunch? Tell us!