MAKERS OF LONDON: SAMANTHA WARREN
Professional textile designer Samantha Warren launched her eponymous brand of stylish accessories and gifts in 2013. Heavily influenced by her love of nature and travel, her products combine vibrant aesthetics with practical functionality.
WORDS BY ADITI DHARMADHIKARI
The City Story: Tell us a little bit about how the concept of your accessories and gifts line came about.
Samantha Warren: I've always been quite entrepreneurial and had experimented with a couple of business ideas before setting up my own brand. After years of designing for high street fashion brands, I saw an opportunity to combine my commercial experience with an experimental approach to print design to create statement and wearable accessories. Central to this approach is a constant push to be playful while still producing wearable and elegant objects.
TCS: How does your love of nature and travel influence your work?
SW: Nature relaxes me, and I feel so inspired when I’m in these environments.
I've always had a love for landscapes and open spaces, maybe due to the fact that I grew up in south London. My love of travel is perhaps an extension of this love of nature, and the desire to see new and inspiring places and people. One of my most popular collections was inspired by Iceland, where I was completely blown away by the beauty and scale of the landscape. The theme of nature has naturally continued as I've designed new collections and played with new techniques and products. The energy, smells, and my emotions in these surroundings all help to inspire my work and I love honing in on interesting colour palettes, unexpected pops of colour, textures, and organic shapes.
TCS: What are some of the biggest challenges you've faced along the way?
SW: Prior to launching my own brand, I worked primarily as a print designer. Moving from this specialised role into taking on the design, prototyping, development, and distribution of my own products was, and still is, a huge learning curve. Besides that there is the day-to-day balancing act of design, marketing, sales and dealing with an increasingly challenging retail environment. Being a small company means that it can be difficult to balance all these functions, but it also means I can adapt quickly to changing markets and design and develop new products with agility.
TCS: How does London inspire your work?
SW: I've lived in London my whole life, so I think that the city has shaped much of who I am as a person and a designer. London is such an inspiring, energetic and eclectic place, which comes through in my use of colour and print techniques. It also informs a more practical side of my work. Urban living requires stylish but also functional products, which is a nice synergy of requirements to work with.
TCS: Are there any interesting clients you've met through the sale of your products?
SW: All of my clients are interesting, really. I love hearing what they think of my work, especially those in the art and design fields who really respect my unique style. There is nothing more exciting than seeing a happy customer wear my products with pride and joy.
TCS: What are your short-term and long-term goals, going forward?
SW: I like to think big. My overarching ambition is to make Samantha Warren a household name. This really defines much of my short- and long-term goals. I am hopeful that continuing to fuse my experimental approach to print techniques with beautifully practical accessories will be the secret to my success.
We discovered Samantha Warren through Shopping With Soul.